Our Story

About Executive Brands

Background

Our story

Executive Brands was established in 2016 in Harare and has grown into a trusted name across sport, education, arts, and business. Founded by dynamic, visionary directors with decades of combined industry experience, we are committed to unlocking optimum business value in Zimbabwe and beyond.

We represent commitment to excellence, hard work, and above all, ingenuity. We believe in exploiting local and international synergies whose latent value will always touch the lives of our clients. Every product and service we deliver is tailor-made to suit the tastes of the consumer.

Built around teamwork and professionalism, Executive Brands views itself as a world-class game-changer in the various portfolios under our ambit. Headquartered at the National Sports Stadium in Harare, we are positioned at the very heart of Zimbabwean sport — ready to deliver for clients across the continent and beyond.

Vision

To be one of the leading sports management and consulting companies in Africa.

Mission

To be a major player in the provision of world-class products and services in Sport Management and Consultancy to a varied clientele in Zimbabwe and abroad, through offering top quality professional services.

Our Foundation

Core values

Humility & Honesty

We lead with humility and speak with honesty in every interaction.

Integrity

Our word is our bond. We do what we say and stand behind everything we deliver.

Hardwork

Exceptional outcomes demand exceptional effort. We outwork the challenge, always.

Professionalism

World-class standards in every interaction, deliverable, and client relationship.

Transparency

Open communication and full accountability — with clients, partners, and ourselves.

Leadership

Our directors

Mr. Jonathan Mashingaidze

Founding Director

Mr. Jonathan Mashingaidze is a highly experienced sports administrator whose career spans decades at the very pinnacle of Zimbabwean and African sport. As former Chief Executive Officer of the Zimbabwe Football Association (ZIFA), he stewarded the game at the highest institutional level. A holder of a Post-Graduate Certificate in Education and Sport, Jonathan has served as a consultant on numerous sport and recreation projects across the continent. He has produced acclaimed sport management publications and commands a formidable global network built since 1989 — reaching FIFA, CAF, regional confederations, governments, and international bodies. His vision and leadership are the bedrock of Executive Brands.

Mrs. Chanazi Mashingaidze

Founding Director

Mrs. Chanazi Mashingaidze brings the essential human dimension to Executive Brands. As a seasoned educationist, she has dedicated her career to training, community development, and youth mentorship. A holder of a Graduate Certificate of Education from the University of Zimbabwe, Chanazi has worked extensively with less-privileged communities — translating the transformative power of sport and education into tangible life change. Extensively travelled across Africa and beyond, she brings a rare combination of academic rigour, practical compassion, and operational excellence to every project Executive Brands undertakes.

“Every PRO was once an AMATEUR. Every EXPERT was once a BEGINNER. So dream BIG, and start NOW.”

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